You don't need a big budget to make people feel something.

The best searches don't show up in a search engine, they show up in people's lives.

The same could be said for brands.

People don't want to feel like they're being told something, they want to be entertained, they want to be moved, they want to feel something.

Stories stick. Dry facts don't.

This 2012 Super Bowl ad "Parisian Love" from Google is a beautiful example of a brand finding a way to tell a story which pulls at the heartstrings, while still keeping the product front and centre in a timeless piece of marketing.

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