You don't need real data to have real ideas.

You can't analyse the future, you can only create it.

You can’t know the future, but you can structure your response to it, by first imagining a number of possible futures.

Because most futures will prove to be false.

There is always a new trend around the corner that you won’t have thought of.

Change is the only constant.

The unexpected forces us to think of solutions we might have never considered, and it's in those moments of chaos where innovation and creativity thrive.