Digital advertising gets a bad rep and seeing sites like these, it’s not hard to wonder why.

5 video ads, all playing simultaneously to completion.

The video completion rates would have all been 100%, and as soon as they finished, new ads came into the same ad spots.

The metrics mean nothing.

There are thousands of sites like this, wasting advertisers' budgets on ineffective, irritating and mis-intentioned sites.

The best part? All of the ads tracking signals to Google's Performance Max or YouTube Conversion formats.

So next time you’re putting money into a black box where the algorithm will automatically drive the best performance, stop and look at what inventory you’re serving across.

And measure if these conversion tools are actually driving incremental results, or in fact, scooping up customers who visited product pages or started a cart and would have converted organically.

Transparency in media buying is crucial.

No more black box algorithms.

No more smoke and mirrors.

Advertisers must know where their money is going and the actual results they're getting. It's that simple.