Cameron ArmstrongNot sure what's worse, the fact that McDonalds have removed the wrap of the day, or the…
Not sure what's worse, the fact that McDonalds have removed the wrap of the day, or the thought that one day I may have to watch a rewarded video ad to see the menu!
Interesting move from McDonald's - will be interesting to see how this pans out in a way which doesn't cheapen the brand & experience. Also makes me think of the iconic McDonalds from old where the restaurant used to be an experience & parties were even hold there.
"Going to McDonald's back in the 1970s, 1980s, and 1990s felt like an exciting, colorful event rather than a modern, neutral-toned pit stop." A comment I saw on Reddit which sums it up nicely.
Every screen can carry an ad. Not every screen should.
performancemarketingworld.com ↗McDonald's starts testing ads from other brands on its restaurant menu screens