The Toy Story 5 trailer just dropped.

The villain isn't a toy. It's an iPad.

Pixar made a film about screens being the enemy of childhood, their betting that parents are ready to hear it. And the tech executives already know it.

I saw a clip of Peter Thiel (early Meta investor) say how he only allows his kids 90 minutes of screen time across the entire week. Not per day. Per week. The people building these platforms talk about engagement metrics in board meetings, then ban the products at home.

They're not confused about the effects. They just don't want their own children exposed to them.

Meanwhile, the EU is looking at banning infinite scroll. Meta is facing lawsuits over how their algorithms affect young people. Regulators are finally catching up to what Silicon Valley has known for years.

If I could pause technological acceleration right now, I would. Not because I'm anti-progress. But because we've passed the point where it's purely an enabler. In a lot of areas, it's become the obstacle.

Social media was supposed to connect us. Now kids stare at screens for hours while toys collect dust in the corner.

And yet here's Pixar, betting that great storytelling still cuts through. That cinema still has a place. That two hours of genuine narrative can compete with infinite short-form slop.

Five films deep, you could argue they're running the franchise dry. But nostalgia and known IP might matter more now than ever. In a world drowning in content, the things we already trust become anchors.

Maybe that's the real message. Not that screens are bad. But that we've forgotten what we're giving up to stay on them.

If any film deserves two hours of undivided attention in the cinema this year, it's probably this one.