Looking forward to joining the second iteration of Advertising: Who Cares?

this week, and honoured that I’ll be speaking on the same stage as some of the advertising greats.

I'll be in conversation with Alessandro De Zanche and Joseph Pamboris, exploring The Future of Ad Tech – and more importantly, how we can make it work for everyone.

At a time when billions in ad spend is wasted every year and trust in our industry erodes daily, Who Cares brings together people willing to rebuild advertising from first principles. Because caring is the first step to change, and change is what our industry desperately needs.

We're not gathering to bash the current state of play. That's easy. What's harder, and more valuable, is charting a path forward.

The goal with our work stream is simple: help you cut through the noise and ask the right questions when building advertising strategies or choosing tech partners.

From budget wastage to publisher struggles to our industry's credibility gap. These aren't just tech problems – they're human problems that need human solutions.

Not all ad tech companies are created equal. Some are genuinely innovating. Others are just adding complexity. The trick is learning to spot the difference.

We'll share frameworks that help you do exactly that.

I'm also really looking forward to hearing what other work streams have been working on and to hear more on how as a collective we can improve the advertising and media industry for the better.

If you're free Thursday and want to be part of the solution rather than complaining about the problem, there are still a few tickets available. Would love to see you there.

Nick Manning Brian Jacobs