Time matters because it’s all we have in life.

Time stretches when we’re in flow. And it shrinks when we’re distracted.

You’ve felt this, more can happen in a single day travelling in a remote country, than in months of your work life. Or in one hour of dancing.

In 2013, a powerful internal deck created by design ethicist Tristan Harris went viral inside Google.

Looking back 10 years later, a lot of principles from this were lost by the big tech players of today. Attention is now the most valuable and most abused currency we have.

We’ve normalised endless scrolls, gamification, pop-ups, autoplay ads, and attention-grabbing notifications. All optimised for engagement, but rarely for value.

What if success wasn’t about grabbing attention, but earning it?

Imagine products designed with restraint. Interfaces that guide, not distract. Alerts that serve, not steal. A feed that informs, not overwhelms.

Now, we stand at a similar crossroads with AI.

Will we build tools that elevate focus and creativity?

Or will we slip deeper into a world of engineered distraction?

The choice is still ours. For now...