Social feeds have gone from the content of friends to that of creators, in the future, the…

Social feeds have gone from the content of friends to that of creators, in the future, the majority of content will be AI-generated.

Advertisers will stop targeting and just provide a business objective. The platforms will produce the creative and find the right people.

Personalisation at scale, with no manual work. The era of hands-off advertising is nearer than most think.

These were my takeaways from a recent Mark Zuckerberg interview which had some fascinating insights.

It's also mad to see how Zuck has changed over the last two years, it's not just a glow-up but a complete transformation.

He's gone from an awkward tech founder to a charismatic leader.

Maybe he's onto something...

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