"Advertising isn't science, or art.

But because planners treat it like science, and creatives treat it like art, it's become boring."

The harsh reality about the vast majority of advertising is that nobody cares.

We've gone from an era when advertising entertained to now being forgotten if ever seen.

Creativity is what matters above all else.

Consumers need to be delighted, excited and entertained.

I love the simple nature of this image.

Advertising is often overcomplicated.

We need to create ads which entertain, ones which people actually see, feel something and remember.