We are beginning to see a new form of art.

And there could be significant implications for creativity.

Recent studies have shown that AI can now generate art that creates emotions.

We thought it wasn't possible. But science has proven it.

It’s common knowledge that artwork can impact, inspire, and be transformative.

Researchers have found, that self-relevance is a key predictor of what people like. Artwork that has been made specifically for people, which speaks to their identities, memories, needs or feelings is rated as aesthetically more appealing.

The catch… these images were AI-generated.

Using an AI technique called Style Transfer, customised artworks were built for each individual participant. Out of each piece of artwork, human-made, AI-generated, and those created for others, it was the specifically made self-relevant AI-generated art that was ranked the highest.

This opens a pandora's box of possibilities, not all of which we’d want to explore.

While it could mean a world of even more self-relevant artwork, content, resources, and experiences for consumers, there’s also a very real reality that the powers of AI and the vast amounts of data available on people, could be abused.

Hyperpersonalised ads, social feeds, and content, all generated by AI is not a world anyone wants to live in.

However, there is one shining light of hope.

Studies still show that people receive stronger emotions and rated artwork more positively when it is actually created by a person.

This shows that a subtle but significant difference remains in the emotional impact between human and artificial art.

While AI may now be able to create art that drives emotion, it still doesn’t have a human touch.

It's easy to look at a future with personalised ads, increased data and precise targeting, but we need to be very careful to not lose the human centricity in all that we do.

The best work will be when human centricity is paired with technology. It won’t be done by machines alone but by people leading machines.

There will be a very fine line between art, emotion, impact, and computer-generated spam.

I hope the art of human expression is not lost as we enter this new era of Artificial intelligence.

What are your thoughts on AI's role in the world of art and creativity? Will human creativity always have an edge?