Remember the days when your email open rate was over 80% and email marketing worked?

It was a long time ago... and things have definitely changed. But what if I told you, that you can still get over an 80% rate or HIGHER. All through messenger marketing. Instead of filling up the spam folder, connect with your customers in their personal message inbox and have a conversation with them.

A chatbot doesn't just give you better open rates. It gives you a way to communicate with the world and more importantly with your customers. By getting a user to opt into the chatbot: you can have a conversation with them and help them with exactly what they are looking for, without even being there!

Just one of the many ways you can utilise this is by generating new leads, who are pre-qualified and then nurture them. Personalised messaging can assists consumers along their “buyer’s journey” with the information they receive. A bot can ask the necessary and related questions, persuade the user and generate a lead for you. Chatbots ensure the flow is in the right direction to get higher conversion rates.

Messenger marketing is definitely an area to keep an eye on in 2019...