I built the podcast’s website over a weekend

In case you missed it, Sean Halpin and I launched The Prompt & The Pitch this summer. It's about AI and advertising, and the people working out what comes next.

I built this website for the show over the weekend. For years the excuse was that you'd need a developer, a budget and a sign-off. Most of that has gone, and what's left is whether you bother.

The tools are changing at a scary rate, and some of that is out of our control. What it does to our industry isn't.

We can watch from the sidelines and write the think pieces later, or we can pick the tools up and find out what they're actually for.

I think we'll look back on this time as the moment the future of the industry got made.

The future is already here, it's just not evenly distributed. That's who we want on the mic: the people it's already reached.

The guest conversations have been the best part so far, and the news episodes keep us close to what's actually happening week to week, rather than what's being promised.

Big plans for the next few months.