https://www.camarmstrong.com/thoughts daily 0.75 2023-08-13 https://www.camarmstrong.com/thoughts/media-creative monthly 0.5 2023-08-13 https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936339633-Y70SIP9GCZAYPFW0NABU/1.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936372781-TE7H66QI79Y4SLV1XFJI/1.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936373917-EU9T1G1BOQF7TWM9OYC2/2.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936376347-AKUH7BKBZW7376MWL4ZL/3.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936375513-ZV6ZUV9N53WNTT5EZ7H7/4.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936377753-77TP9SQ7T5X0KS1VAEYO/5.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936378489-KBVFLJP0SP4VMK1OFWAS/6.png Thought Pieces - The disconnect between media & creative https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691936380847-DJNOVZUPKLCGG0CHV0HS/7.png Thought Pieces - The disconnect between media & creative https://www.camarmstrong.com/thoughts/social-purpose monthly 0.5 2023-08-13 https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937204990-NTKPF84U7KU1C93CWOSE/7.png Thought Pieces - The need for Social Purpose https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937207058-ZK9WFP394DG0FJ4EG7C7/8.png Thought Pieces - The need for Social Purpose https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937207693-95TI4XDTH2H4ZB6DP4ZB/9.png Thought Pieces - The need for Social Purpose https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937205785-IMJR2UDS347OYUBUM69X/10.png Thought Pieces - The need for Social Purpose https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937206520-Q8B0PP5CA0MI7MD90DCP/11.png Thought Pieces - The need for Social Purpose https://www.camarmstrong.com/thoughts/community monthly 0.5 2023-08-13 https://www.camarmstrong.com/thoughts/every-company-needs-an-innovation-strategy monthly 0.5 2023-08-13 https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937725576-P9HNLA8CBSQJ9AJ8ISWW/5.png Thought Pieces - Every company needs an innovation strategy https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937725525-91JHU86OPNPEBNK4J28N/6.png Thought Pieces - Every company needs an innovation strategy https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1691937727898-Q0354J5UOONZHH0V9EOJ/13.png Thought Pieces - Every company needs an innovation strategy https://www.camarmstrong.com/aboutme daily 0.75 2023-08-13 https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1598799354155-UUZKIQ5EXHU5U5E5A0E0/Insta+9.jpg About me - Cameron Armstrong - Cameron Armstrong About ten years ago, I uploaded my first video to YouTube, and this little hobby grew into my obsession with marketing. In that time, I’ve worked on numerous companies and projects, while constantly learning and aiming to up the standards. I finished (dropped out of) Sixth Form to work at one of the leading media agencies, OMD UK, working on the accounts of McDonald's and Barclays. This was my first insight into the media industry and working with some of the biggest brands in the world. I'm currently working at Initiative on the Amazon account, working across digital planning and strategy. Having now been in the industry for years, I've seen first-hand some of the amazing work which goes on within. However, I think drastic change is needed. Gone are the days when advertising was an art, 80% of ads now may as well be computer generated. As an industry, we're now at a stage where people are actively paying for ad blockers. There's a disconnect between media, creatives and tech, and ultimately it's the consumer impacted by this. This gives us an opportunity to adapt, to focus on what matters, bringing things back to what advertising once was, an art. Not just creating campaigns but creating conversations. People want to buy from companies they believe in. That's why human-centric marketing is always the solution. It’ll be those who pair creativity, media, and tech who win. This is the agency of the future. People will try and get in its way, try and shut it down, try and stick to the old ways, but the future is inevitable – the trajectory of innovation we’re now seeing has never been seen before. The plan is to eventually take this knowledge, experience and learnings, to build my next startup. https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1594295075712-L7CAQT5038EV4KGEK8AR/CameronArmstrongSocialMediaV1.jpg About me - Cameron Armstrong https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1594295006380-AXNGXWQGNKQ5AHZQFCBK/Screen+Shot+2020-07-09+at+12.41.57.png About me - Cameron Armstrong https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1594295186375-UDZOF38NH9BINIH8IQB7/Screen%252BShot%252B2020-07-09%252Bat%252B12.42.57.jpg About me - Cameron Armstrong https://www.camarmstrong.com/myphotography daily 0.75 2020-09-19 https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1599926634423-CRVO6EPYOHSSSVKWFZA7/IMG_6161.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1599926639097-M0JRGNDSVK9F5CDJ7SLW/IMG_5866-2.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1599926584270-MRJTLUJ7MX0WUMZC18K6/IMG_6105.jpg Cameron Armstrong - 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Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/7c40b846-3f1f-4386-9d35-fe632da9731d/IMG_0424.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/ea6d109b-0a40-4740-a1aa-8b390611c4fc/IMG_0394.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/c51f775c-9125-4b4e-99c6-14205aeab601/IMG_0390.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/d3e05934-568e-47c5-9ff7-48fd5d121686/IMG_0348.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/ea9fae1e-0db4-4782-a3d9-e0d1d5d8d377/IMG_0345.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/4cc5f394-eac5-4c9c-94f2-8096ec5592fc/IMG_0334.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/c5e273bc-6c7c-4690-bdc2-ca6cb43e58e9/IMG_0320.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/4ccd5c32-091f-40c1-88f9-5610b62451e0/IMG_0428.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/aeebb1de-51a9-40fa-969c-996e2eaae497/IMG_0432.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/df7ecf0c-065f-44a1-86e8-bdc931cc1815/IMG_0450.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/eaf28c93-ae05-47db-8fea-0e40ef1c9a98/IMG_0461.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/25175143-7c77-4cbe-a923-2bc5c51278e6/IMG_0481.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/dd0f97ea-59a4-43cf-9b95-782e0fc4261c/IMG_9808.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/9e0c57b0-bf59-4e35-a92c-165b01fde0b2/IMG_9842.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/c4759623-d610-49e4-973c-bccee0a70b24/IMG_9844.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/dc648374-025f-46b4-a793-39837dff3a22/IMG_9854.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/46783ecc-733a-4e29-ae8c-27e8d9990fd1/IMG_9712.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/a2bbf6e7-4ff9-48fb-bd65-97fff6981f62/IMG_9879.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/dc759f51-1eb1-4760-894d-864adc1e34f9/IMG_9932.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/f43734d7-b437-45ca-b7d9-4b9df3417265/IMG_9741.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/b89d7877-9816-4ad0-8ab2-97f6a19c405b/IMG_9738.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/6cf22716-57ea-4257-929a-c8999672f6ea/IMG_9740.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/86d7eead-441e-4a33-8aac-7fe64d2c5627/IMG_9698.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/bf2feb9d-9351-4a94-90ff-614f944e18c4/IMG_0482.jpg Cameron Armstrong - Photography https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/81c4c3b9-4b67-4186-9e31-ebda73e1561b/IMG_9597.jpg Cameron Armstrong - Photography https://www.camarmstrong.com/homepage daily 1.0 2023-08-13 https://images.squarespace-cdn.com/content/v1/5efdd2823003ae3172061725/1598630506316-GREFZNQKOWOJL9K1ZJF8/Insta+9.jpg Cameron Armstrong - Welcome… I've built this website to put all the work I do and the projects I've been a part of into one place. I'm nowhere near where I want to be yet, there's still so much I'm yet to do, places to go and goals I want to achieve. But through this website, you can find out a little bit more about me, the work I do and the journey I’m on… https://www.camarmstrong.com/mywork daily 0.75 2021-12-16