It's not every day I get moments where I'm mind blown by AI but over the weekends I did have…

It's not every day I get moments where I'm mind blown by AI but over the weekends I did have another...

I let AI put my face in videos I never filmed to test the new Seedance model on Higgsfield.

I ran a batch of tests just to see how far this has come. One was of me scoring a goal at Stamford Bridge, others were more polished, cinematic shots and product work.

It raises the obvious question. What does the future of content in entertainment and advertising actually look like when this is the baseline? AI's clearly going to be part of the answer. What it's not going to be is the whole answer.

The craft, the judgement, the point of view, that's still human work. AI just changed who can access the tools to execute it.

Sean Halpin and I went deeper on this on the The Prompt & The Pitch this week.

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