The world’s smallest ring next to Londons largest.

With such a dull 90 minutes of football, as an advertising nerd, I couldn’t help but admire and then explain the genius of this ad placement to everyone within earshot, whether they wanted to hear it or not.

I don’t know if it was an intentional buy, but regardless - this is contextual targeting done right.

Nicely done Mediahub Worldwide, RapportWW, ŌURA