On a personal note, slightly surreal seeing myself quoted in The Drum - they've somehow made…

On a personal note, slightly surreal seeing myself quoted in The Drum - they've somehow made me sound oddly elegant.

There's a nice wrap-up on what our Advertising: Who Cares? work stream discussed last week at the event for those interested.

Really interesting article from Sam Anderson highlighting the parallel struggles within MarTech and AdTech.

One quote from the McKinsey study in particular stuck out:

"As a marketer, you're just inundated. Everyone says that they can do everything… You almost have a paralysis of what to do. It's a big challenge for marketers – martech leaders, CIOs, CMOs – to navigate this malaise."

I can really relate here.

There's often so many things we could be doing. The hardest part is cutting through the noise to work out what actually works and what's worth testing.

As someone who spends most of my time deep in the platforms - testing, researching, learning from others on all things programmatic & digital media - I can only imagine how overwhelming it is for CMOs trying to keep up with thousands of options across every spectrum of the business.

And that’s before they even begin to understand them.

Full article: https://lnkd.in/emx6W3Gd

thedrum.com ↗Can anyone articulate the value of their martech stack?