Loved chatting with John Still about why digital advertising’s value exchange is broken and…

Loved chatting with John Still about why digital advertising’s value exchange is broken and why the true worth of an impression can’t be reduced to clicks and cookies.

At VCCP Media, we’re on a journey to flip that model. Building brand worlds where creativity isn’t suffocated by micro-targeting. And only buying impressions that earn attention and build memorability.

Thanks to ExchangeWire for the platform to dig into these meaty topics.

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