Mind. Blown.

This new Open AI 4o Image generator is one of those rare times I’ve played with a new piece of technology and can’t quite believe how good it is.

I’ve pulled together some of the best examples below. The Tropicana and Heinz output genuinely stopped me in my tracks.

What would’ve taken a designer hours now can happen in seconds.

We’re entering a creative renaissance, for both content and code.

The playing field is levelled. Distribution is democratised. Tools are abundant.

Execution is no longer a competitive edge, it’s table stakes.

In the past, size won. But in this new era?

The best idea wins.

The sharpest. The most original. The most human.

For advertisers, this changes everything.

You can’t just buy attention anymore. You have to earn it, with ideas that stick, stories that spread, and experiences that matter.

It won't be about how big you are, it'll be about how bold you're willing to be.

The winners? They’ll be the ones who think differently and act on it.

These new AI tools are moving at a pace we’ve never seen before. But it won’t be the tools alone that win, it’ll be the people who use them with human ingenuity.

We’re not out of a job just yet. But we do need to raise the bar.

Create real value, spark a real connection, and bring the human touch into everything we make.