For the last few months, Zidan Hussain and I have been working on an app based on one core…

For the last few months, Zidan Hussain and I have been working on an app based on one core insight.

The key to a happy life is human connection.

Yet in a world more connected than ever through technology, as a society, we’re forgetting how to truly connect.

This is why, we're building Firepit.

A new kind of social experience designed to create deeper connections to the people around you, through meaningful conversations.

The initial response has been super positive and am excited to see where we can take this, but just as importantly, the learnings we build along the way.

From week one of posting on TikTok & Instagram, when launching a brand the realisation is, outside of those who know you, nobody cares.

In the world of short-form content, you have less than 2 seconds to get your message across. You can spend hours planning and creating a video for the average watch time of one to be 2.8 seconds, ouch...

We also decided to start posting content at probably the worst time of the year with Black Friday and Q4 ad inflation in full swing, so for now, we're relying purely on organic media... but we're up for the challenge.

I'll be documenting this journey on LinkedIn, the process of building a brand, and product from the ground up, so stay tuned.

Any support would be massively appreciated, as well as any feedback, the good or the bad. You can find us on socials under @firepit.app.

The MVP will be launching this week: https://thefirepit.ai

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