“More than machinery, we need humanity; more than cleverness, we need kindness and gentleness.”

Charlie Chaplin may have been a hundred years early, but this remains more true than ever today.

As Leo Burnett said, “At the end of the day, we are just people talking to people”.

The tools we use to communicate may have changed, but the connection we make with people remains the same.

AI, Algorithms and Data sometimes make us lose the human element of advertising.

If we lose this, we lose our humanity.

No matter how much technology advances, we are still human beings with human needs.

Connection. Empathy. Kindness.

Without these qualities, our machines are empty shells.

We cannot forget the importance of humanity in our advertising, and in our everyday life.

Because without it, all the tech in the world still won't get us very far.