I can't be the only one who finds myself in disbelief when watching BBC's The Apprentice and…

I can't be the only one who finds myself in disbelief when watching BBC's The Apprentice and seeing some of the work the teams produce.

Especially when it comes to the brands built during the challenges, by self-classified experts.

Watching last week's episode over the weekend, I couldn't help but think the logos and brands were particularly bad.

So I thought it'd be interesting to see if AI could create a better brand for a Formula E team with just 5 minutes of back and forth and prompting.

I'll let you be the judge, the AI-generated logo and branding are far from perfect, but I'd like to think it's at least at the same if not a better standard than the Apprentice candidates, fighting for a £250k investment.

The brand ChatGPT came up with was; Ampere Alliance.

The tagline; Powering Progress, Uniting Passion.

According to GPT, the name highlights the electrical unit 'ampere.'

Going off the above, I think it's pretty clear that AI isn't going to create the next Nike anytime soon.

But AI will raise the level of every industry, it means those who aren't exceptional, are going to be left behind.

Those who embrace AI as an assistant, not a replacement, will do the best work.

The combination of human creativity and AI efficiency will be unbeatable, although granted... it won't make for as half as good television.

Unfortunately, LinkedIn won't let me post an image and a poll in the same post. But would love to hear, 1, 2 or 3, what Formula E brand gets your vote?