In case you missed it over the weekend, the next generation of live entertainment has been…

In case you missed it over the weekend, the next generation of live entertainment has been unveiled.

The Sphere in Las Vegas seats nearly 18,000, cost $2.3 billion to build, and was built for immersive experiences in cinema and performance.

The whole purpose is to blow every mind that enters, with pure sensory overload.

At 336 feet tall and 516 feet wide, the Sphere has been described as the largest spherical structure in the world that comes complete with a 160,000 wraparound LED display, 164,000 speakers, along with 4D capabilities.

For now, it’s the home of the iconic U2, who have a 3-month residency at the venue. They took 18 months to plan their concert, with collaboration from the world’s top creatives.

Seeing the videos from the opening weekend, the planning clearly paid off, with this being a one of a kind, truly mind-blowing, immersive experience.

So far, we’ve seen just one concert here, but over the months and years to come, the opportunities are endless across both live concerts and cinematic viewings.

While it’s on a scale far smaller, I remember the first time I saw the Outernet in London, Tottenham Court Road, being blown away by the art on display, shown through an immersive experience.

While AR and VR may be painted as immersive experiences, it’s places like this that truly blend the physical world with the digital, allowing us not just to enjoy it looking through a headset, but in real-time with those around us.

And like the first time I saw the Outernet, I quickly jumped to the thought of how I can advertise against this, I’m sure many people have thought the same about The Sphere.

Inventions like this are too incredible for us to throw the same banner ads on buildings.

The best advertisements built will be an immersive experience by nature, not hindering the experience, but enhancing it.

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