59.4 Million Views in 24 hours.

The same record broken in three consecutive weeks and videos.

Mr Beast recently re-broke the world record for most views in 24 hours on a non-music video on YouTube.

To put this into perspective, The Game of Thrones series finale saw 19.3 million viewers in the first 24 hours.

We’re in a new era of video consumption where you don’t need millions of pounds, a film production crew, and TV distribution to make content that people want to see.

YouTubers can make content faster, with smaller teams, cheaper, and then distribute them at larger scales than ever seen before.

With linear TV dropping below 50% for total TV usage for the first time, and streaming platforms like YouTube continuing to grow, there is a clear shift taking place.

What people watch on TV is changing.

With YouTube Shorts also generating millions of daily views, and the long and short-form algorithms intertwined, YouTube is a very powerful platform for creators to build audiences.

Creators can leverage Shorts to reach and entice viewers with short-form viral content and then look to build devoted fan bases through longer-form content.

There’s a slow shift to longer-form videos on YouTube, building more super fans.

UK YouTube group The Sidemen, their most popular video is 2 hours and 13 minutes long and has generated over 100 million views.

Presuming the retention rate on this video is just 25%, that’s over 3.4 billion minutes in watch time generated on just one video.

Growing up watching YouTube, it’s still the platform I spend the most time on across all video consumption and social media.

This pattern will continue, with more and more people finding content and creators for them on YouTube.

The internet has created the ability for anyone in the world to build their own community, reaching millions at the click of a button and monetise it.

It's impressive to watch from the outside as YouTube creators start to make history, achieving mass distribution which any media owner would be envious of and building soon to be billion dollar brands with an audience-first approach

I’ve said it before on here, the next Walt Disney will be found on YouTube.

From 1955 to 1966, Walt Disney hosted the TV Show, Disneyland, showcasing animated cartoons and other material from the studio library, making Disney come to life in millions of living rooms every week.

As Mr Beast gears up to upload weekly videos on his main channel, history may well be repeating itself as a new media empire emerges, which will continue to break records and reach new heights.