Was great to attend YouTube insiders for Agencies in Dublin last week.

As someone who spends more time on YouTube than any other platform, and even used to create videos, it's exciting to see the direction YouTube's going in across both short-form content and longer-form video, with TV being their fastest-growing screen.

More than any other Social Media, YouTube has nailed the content flywheel, with more quality content being made on YT than elsewhere. This comes down to YouTube putting creators first and giving them the ability to monetise, leading to more eye's on the platform and in turn more brands able to reach their audience across content which matters to them.